20 Email Marketing Case Studies in 2024
Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.
As a part of the digital marketing strategy, email marketing utilizes email campaigns targeted at specific recipients to promote products, services, or content.
It is a direct and effective method to engage customers, offering personalized and relevant content that can enhance sales, brand recognition, and customer relations.
Email marketing is valued for its cost-effectiveness, high return of investment rates (ROI), and measurable success through metrics like open rates, click-through rates, and conversion rates.
To better understand how your business can benefit from email marketing software, we have compiled a comprehensive list of email marketing case studies from various industries including eCommerce, public sector, education technology and marketing & advertising.
What are the examples of email marketing case studies?
| Solution | Customer | Customer country | Customer industry | Use case | Benefits | Summary |
|---|---|---|---|---|---|---|
| Seventh Sense | Agricen | USA | Agriculture | Email sent time optimization, marketing personalization and re-engagement campaigns | 93% increase in open rates, 55% increase in click rates,
26% decrease in the hard bounce rate, 14% decrease in the unsubscribe rate
| Optimizing personalized communication and re-engagement processes with marketing automation, artificial
intelligence, and analytics support.
|
| Twilio SendGrid | All Nippon Airways (ANA) | Japan | Travel and Hospitality | Alert and notification emails | 98% deliverability rate and 0.1% average bounce rate | Enhancing personalized communications with customers on flight cancellation or delays
and to scale their email operations.
|
| HubSpot | BridgeRev | United States | Marketing & Advertising | Campaign personalization, contact management | 30% increase in customer engagement | Streamlining data integration processes and increase their lead generation and
conversion rates.
|
| HubSpot | DoorDash | USA | Food & Beverages | Email marketing segmentation and automation | 80% of marketing emails automated, 3-day saving in campaign production times | Transition from manual processes to automated workflows, for better personalization
and segmentation.
|
| GetResponse | iParts | Poland | eCommerce | Email marketing automation and abandoned cart campaigns | Increased opens for abandoned cart email with 30% and 20%
of recipients made a purchase
| Creating promotional and seasonal campaigns to boost conversion rates and
enhance customer engagement.
|
| Mailchimp | Jopwell | United States | Recruitment | Marketing CRM and data insights | 87% increase in engagement, 2% in click rates, 9% in
open rates
| Supporting recruitment strategies, for better targeting and increasing engagement with
the audience.
|
| Seventh Sense | Knowledge to Practice | USA | Education Technology | Email sent time optimization and marketing personalization | 93% higher click rates and 20% higher open rates than
average
| Managing and optimizing the timing of emails. |
| GetResponse | LandCafe.pl | Poland | eCommerce | Educational welcome email series | 41% increase in sales during the welcome email series, 54%
total sales rate
| Educating new subscribers about the products through email series. |
| Mailchimp | Lekker Home | USA | Retail | Marketing and transactional email automation | Increased personalization and engagement | Personalizing marketing campaigns by automating welcome email series, abandoned cart
and product recommendation emails.
|
| GetResponse MAX | Monday Group | Poland | Marketing & Advertising | Email marketing automation and personalization | 66% average open rates, 39% average click-through rates | Hosting webinars and automating sales processes, to streamline operations and
improve engagement with potential clients.
|
| Mailchimp | MovingWaldo | Canada | Software Development | Email marketing segmentation, automation and A/B testing | Improved engagement and content optimization, time-saving | A/B testing and QuickBooks integration to optimize email campaigns targeting
both B2C and B2B audiences.
|
| HubSpot | Prowly | Poland | Public Relations | Email marketing automation and landing page creation | 80% decrease in effort to manuel tasks, increased conversion rates. | Managing missing data, tracking, transparent data analysis, landing page creation
and conversion rate on landing pages issues for efficient operations and better communication with clients.
|
| GetResponse MAX | Red Hot Marketing | USA | Affiliate Marketing | Email marketing automation and email list building | Increased ROI and email deliverability | Enhancing affiliate marketing efforts through targeted email campaigns with marketing
automation, segmentation, and personalized emails.
|
| HubSpot | Rentokil Initial | South Africa | Environmental Services | Email marketing automation and personalization | 671% increase marketing ROI, 76% increase in both leads and
sales
| Automating email processes with audience segmentation and workflow automation to
improve customer engagement and streamline content creation and distribution.
|
| GetResponse | Selsey | Poland | eCommerce | Email marketing automation and A/B testing | 202% growth in conversion | Engaging with customers through abandoned cart emails, utilizing A/B testing
to optimize emails, personalized showroom visits and product consultations to improve customer interactions and enhance sales strategies.
|
| Mailchimp | Six Barrel Soda | New Zealand | Food & Beverages | Email marketing integration | 97% of new contacts from the Shopify integration | Synchronizing customer and sales data to Mailchimp, enabling effective campaign
management and growth in newsletter subscriptions.
|
| Mailchimp | Talk London | United Kingdom | Public Sector | API automations for user engagement | 13% increase in click rates, 3 times more engagement than
previous year
| API automations to effectively engage with users, fostering better communication
and increasing participation in public sector initiatives.
|
| Phrasee | Virgin Atlantic | United Kingdom | Travel and Hospitality | Email marketing personalization | 11% increase in average open rates, 16% increase in average
click-through rates
| Optimizing email marketing campaigns, monthly newsletters and announcements of new
routes and services.
|
| Twilio SendGrid | VivaReal | Brazil | Real Estate | Email marketing analytics, transactional and marketing email campaigns | 50% increase in email delivery rates, 116% increase in email
volume
| Managing email marketing campaigns and transactional emails, increase the number
of leads and to scale up their email operations.
|
| Mailmodo | Whop | USA | eCommerce | Email marketing automation | 9% conversion rate | Automating email marketing processes including integration of interactive emails. |
For more on email marketing
Check out articles on:
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- Email Marketing Pricing in 2024: Comparison of Top 15 Providers
- Top 8 Free Email Marketing Software in 2024
- eCommerce Email Marketing in 2024: Guide & Top 5 Providers
- Top 7 Email Marketing CRM Tools in ’24 Based on 30k Reviews
- Transactional Email vs Marketing Email: Understanding the Differences
Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
Sources:
AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.
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