Lead Generation: In-depth Guide So You Can Focus on Sales

Sales reps spend most of their time in non-sales activities. Generating leads can take up a significant share of a sales rep’s time.

Source: insidesales.com

Automating lead generating leveraging the latest technology including AI, you can enable your sales reps to devote more time to sales.

What’s lead generation?

Lead generation is generating leads that are relevant for the specific business or industry, before evaluating them according to their possibility to be an opportunity.

Why is lead generation relevant now?

While traditional marketing involved blasting mass media with advertising, current state of the art lead generation includes using both own and 3rd party channels in a highly targeted manner. Read more

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Top 5 Chatbot Ecosystem Maps Compared [2019 update]

Outline of chatbot ecosystem including platforms, test&analytics services, vendors that provide chatbot solutions

Chatbots are one of the hottest areas of Artificial Intelligence and we explained them in detail before. Social media revolutionized customer service by enabling customers to digitally reach any brand at any time. However, social also meant that companies needed to cover numerous channels effectively. Then came chatbots.

Companies are anxious to take advantage of 24/7 functioning, intelligent, self improving chatbots handling most queries and transfering customers to live agents when needed. Chatbots reduce customer service costs and increase customer satisfaction.  Given the potential value of chatbots, it comes as no surprise that an ecosystem is developing around chatbots. Read more

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Leading vendors in predictive sales [2019 update]

Predictive sales solutions contains powerful predictive modelling features designed for B2B sales reps and their managers. With powerful algorithms, these solutions analyze customer and market data to provide best action suggestions to inside sales reps.

TOP VENDORS

Salesforce Einstein: Einstein is a product of Salesforce which is the largest in Predictive Inside Sales use case.

Axtria: Axtria provides cloud-based business data analytic software solutions for sales, marketing and supply chain management. Read more

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