Digital touchpoints are increasing with the development of wearable devices, natural language based UI as well as AR and VR. Organizations need to satisfy customer demand in every touchpoint relevant for their businesses in a cost effective manner.
Multiexperience development platforms help businesses trade-off between ease of development vs scalability and custom functionality. These platforms simplify creating apps that work on various touchpoints and devices, allowing companies to test and improve their user experience on a new platform with limited investment. Once the requirements of the app for this new platform reaches a certain level of complexity, companies can decide to build custom, platform specific apps.