Understanding Video Commerce – Why it is important for more effective selling?

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Video Commerce is the practice of using video content to promote and sell commercial products or services on the Internet. It is significant for the retailers because it has the power to translate brand experience into a transaction.

Videos are the most effective way of demonstrating a product and its benefits to your visitors. They provide as much information as possible about your products. This leads to the increase of conversions. Website visitors are 64 – 85% more likely to buy a product on an online retail site after watching a video. Read more


Discover the new e-commerce trend: Artificial Intelligence

I am a bit tired of hearing the same tired discussions on omnichannel in e-commerce conferences. Omnichannel was a thing in 2010 but now it is part of the hygene and best practice e-commerce companies are relying on artificial intelligence.

Using AI, businesses understand customers better, offer relevant products at the right time and through the right channel. AI also enables businesses identify competitors’ strategies by enabling faster and more reliable analytics. Business Insider predicts that 85% of customer interactions will be controlled without a human until 2020. Read more