Chatbot in Singapore: Top 7 Vendors & Use Cases in 2024

Customers at rate of %90 prefer interactive and immediate responses when engaging with an online business according to surveys about customer service.¹ The complication occurs when website visitors and mobile app users expect real-time assistance 24/7, a complicated task for human support teams.

Bot builder platforms are focusing on this problem to help businesses automate most of their customer service. Enterprises can build a chatbot in Singapore by working with numerous chatbot companies that are based in Singapore or have offices in the region. In this article, we provide the top 7 companies that develop business chatbots in Singapore.

Top 7 vendors of chatbot in Singapore

Table features:

Above we gathered the top 7 companies that provide chatbot services for businesses in the Singapore market. We provide both a comparative table and a review of each vendor.

While forming the table, we divided the vendors into 3 categories:

• Global conversational AI tech providers with offices in Malaysia (we selected 2 biggest enterprises in terms of their company size and global influence)
• Regional conversational AI tech providers serving for Malaysia
• Malaysia-based conversational AI agencies/chatbot providers

We used these criteria:

• The number of each vendor’s (and their chatbot solution’s) total reviews on the reputed B2B review websites such as G2, Capterra, TrustRadius
• The number of employees on the LinkedIn
• Integration capabilities on popular messaging apps like WhatsApp and Facebook Messenger
• The capability of offering conversational ads, which functions as redirecting the users from the ads on social media to the chatbot for more personalized marketing & sales

Global conversational AI/chatbot providers

1- IBM watsonx Assistant

IBM Watson Assistant is one of the premier chatbot vendors not only in Malaysia but also around the world.

Pros

• Watson Assistant can be deployed across various platforms, channels, and devices, providing a consistent user experience wherever your customers interact with your brand. ²

• Watson Assistant’s pre-trained content for various industries means it’s ready to provide industry-specific answers right out of the box, saving valuable time during the setup process.
• Watson Assistant is easy to implement and use. (Figure 1)

Figure 1. Source: G2 ³

• Watson Assistant places a strong emphasis on user data privacy and provides robust controls for data handling, meeting high standards for data security.
• A unique offering of IBM Watson Assistant is its voice interaction capabilities. It can be integrated with telephony systems or digital voice channels, providing the same level of sophistication in voice interactions as in text.

Cons

• While Watson Assistant provides significant value, it’s pricing may be on the higher side for small businesses or startups with limited budgets.⁴ See Figure 2:

Figure 2. Source: G2

• While Watson Assistant can be integrated with a variety of other systems, this process can sometimes be complex and require a significant amount of development work.⁵

2- Microsoft Azure Bot Service

Pros

• Bots created using the Azure Bot Service can be integrated and deployed across a wide range of popular channels like Teams, Skype, Facebook Messenger, Slack, and others.⁶
• Azure Bot Service supports the Direct Line Speech Channel, enabling streamlined integration for speech-enabled experiences.
• For those who prefer a no-code/low-code approach, Azure Bot Service can be integrated with Microsoft Power Virtual Agents, allowing for easy bot creation.

Figure 3. Source: G2⁷

Cons

• Depending on the scale of usage, Azure Bot Service could be more expensive than other bot platforms, particularly for small businesses or startups.
• Some users state that the customization and connection can create problems sometimes.

Figure 4. Source: G2⁸

Figure 5. Source: G2⁹

Regional conversational AI/chatbot providers

3- Yellow.ai

Pros

• Analytics insights for understanding user behavior ¹⁰
• Increases operational efficiency
• Ease of setup and use

Cons

• The ticket system can be problematic occasionally ¹¹
• Hard to write custom scripts or integrate customized interfaces¹²

Figure 8. Pros and Cons of Yellow.ai according to users. Source: Capterra¹³

Local conversational AI/chatbot providers

4- REVE Chat

REVE Chat’s AI powered platform delivers automated customer support and sales conversions with chatbots.

We cannot list the pros and cons of REVE chatbot as it doesn’t have any reviews in the popular review platforms.

5- AiChat

AiChat develops chatbots for B2C areas such as:

• Retail
• Automotive
• Hospitality
• Pharmaceutical
• Education
• Financial institutes

We cannot provide objective pros and cons as there are no reliable customer reviews about AiChat. However, some of its features include:

• When the bot receives a new message, it proposes the most applicable responses to the representative. If the predictive confidence drops below a certain level, the representative has the opportunity to customize the response, and with each interaction, the bot continues to learn and improve.
• Proprietary South East Asia languages packages are designed to detect and understand slangs and short forms used in the local context.
• It automatically suggests corrections that are perfectly adapted to the industry context. Bot is trained to handle various spelling errors such as word breaks, slang, typo of names and brands and homonyms.

6- Botbot.AI

The niche industries that Botbot.AI serves include:

• Financial services institutions
• Back-offices of FMCG/pharmaceutical companies and HR departments

The chatbot is serving industries in the Southeast Asia, and it is fluent in:

• English
• Vietnamese
• Bahasa Indonesia
• Bahasa Melayu

We cannot compare the pros and cons of Botbot.AI chatbot as it doesn’t have any reviews in the popular review platforms.

Singapore chatbot examples/case studies

Singapore Government has been planning to adopt an intelligent chatbot since 2014. The government chatbot, Ak Jamie, developed since then and has been implemented across 70 government agency websites. Currently, it is multichannel, such as email, call centres, social apps. By adopting Ask Jamie, the Singapore government achieved ¹⁴:

• 50% reduction in citizen inquiries that would have previously gone to call centers
• Automated responses to 15 million questions from citizens within its first 5 years

– Marina Bay Sands is a luxury resort in Singapore. The resort aimed to enhance the effectiveness of its interactions on Messenger to better respond to users’ inquiries, while also boosting visibility of its retail and dining options. This was especially challenging during peak seasons. During the bustling Christmas season, the resort partnered with a firm to create a chatbot on Facebook Messenger. This chatbot was designed to handle common inquiries and offer suggestions. With the use of this chatbot, the resort achieved ¹⁵:

• 8,3x increase in new messaging connections
• 26x growth in daily active users
• 38x growth in the number of views for shopping and dining-related content

If you are not clear about a business chatbot’s use cases and benefits, please read on:

What are the use cases of business chatbots in Singapore?

1- Customer services

Businesses can use chatbots in various customer support operations, such as to:

• Provide instant responses to frequently asked questions
• Troubleshoot common problems
• Guide customers through the buying process step-by-step 

This can help to reduce the workload for customer service reps, increase customer satisfaction and create better customer service by providing quicker responses. Also, the customer support team can work on more complex service inquiries.

Most customer service software integrates chatbots for omnichannel support. Learn more about this from our vendor selection guide on customer service software. 

2- Banking and finance

Banks and financial institutions can use chatbots to provide customers with information about their accounts, transaction history, etc. This could also include alert notifications for suspicious activity or updates on the stock market.

3- Insurance

Insurance companies can use chatbots for a variety of purposes.

For policyholders the chatbot can:

• Provide policy details
• Process claims
• Send reminders for premium payments
• Answer common queries about policy coverage and terms

For prospective customers, it can:

• Provide information about different insurance products
• Offer quotes
• Guide users through the purchase process

It’s a great way to increase operational efficiency and customer satisfaction simultaneously.

4- Logistics

In the logistics industry, chatbots can:

• Provide real-time updates about shipment status
• Answer queries about shipping fees and customs
• Handle bookings
• Manage complaints or issues

The chatbot can also coordinate between different parties in the supply chain to ensure seamless operation. Given the global nature of logistics and the need for quick, accurate information, a chatbot can greatly improve the customer experience in this industry.

5- Marketing and advertising

Businesses can use chatbots to send promotional messages, offers, and discounts to customers. Marketing teams and sales representatives can also use chatbots to collect customer information, which can be used to create more personalized marketing campaigns.

You can check our marketing chatbots and sales chatbots articles for more information.

6- Retail and e-commerce

Many businesses in Singapore are based online and could use chatbots to automate customer inquiries about orders, shipping, returns, etc. Chatbots could also be programmed to provide product recommendations based on customer preferences.

You can learn more about retail chatbots and conversational commerce from our articles.

7- Travel, restaurant & hospitality

Travel agencies, airlines, and hotels could use chatbots to:

• Handle bookings
• Provide check-in information
• Send flight updates
• Answer common customer inquiries

You can check our travel chatbots and hospitality chatbots articles for more information.

FAQ

If you have questions or need help in finding vendors, don’t hesitate to contact us:

External Links:

External Links

• 1. “Live Chat Exposes a Fatal Flaw in Your Go-to-Market” Hubspot, Accessed 16 November 2023.
• 2. “IBM Watsonx Assistant Reviews” G2, Accessed 16 November 2023.
• 3. “IBM Watsonx Assistant Reviews” G2, Accessed 16 November 2023.
• 4. “IBM Watsonx Assistant Reviews” G2, Accessed 16 November 2023.
• 5. “IBM Watsonx Assistant Reviews” G2, Accessed 16 November 2023.
• 6. “Azure Bot Service Reviews” G2, Accessed 16 November 2023.
• 7. “Azure Bot Service Reviews” G2, Accessed 16 November 2023.
• 8. “Azure Bot Service Reviews” G2, Accessed 16 November 2023.
• 9. “Azure Bot Service Reviews” G2, Accessed 16 November 2023.
• 10. “Yellow.ai Reviews” G2,Accessed 16 November 2023.
• 11. “Yellow.ai Reviews” Capterra,Accessed 16 November 2023.
• 12. “Yellow.ai Reviews” G2,Accessed 16 November 2023.
• 13. “Yellow.ai Reviews” Capterra,Accessed 16 November 2023.
• 14. “Supporting the Singapore Government’s Smart Nation initiative, Sabio enables digital Ask Jamie.” Sabio Group, Accessed 22 June 2023.
• 15. “Marina Bay Sands Chatbot | Singapore First Hotel Chatbot.” AiChat. Accessed 22 June 2023.