Zoho Survey Evaluation & Top 10 Survey Tool Alternatives in '24

Survey&review analytics

Updated on May 9

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Top 10 Zoho Survey alternatives Feature comparison of top 10 Zoho Survey alternatives Zoho Survey evaluation Further Reading

The American Customer Satisfaction Index stood at 75% in Q3 2023, marking a slight uptick from the previous year.¹ Consistently surveying customers is the key to understanding customers’ level of satisfaction and a prominent player in the survey software field is Zoho Survey. While it’s a robust tool, Zoho Survey has some limitations such as lacking advanced AI for data quality control, offering limited options for multilingual surveys, and providing restricted customer support.

This article delves into the capabilities of Zoho Survey, highlighting its strengths and weaknesses. We also present a list of alternative survey tools, providing businesses with options to explore other software solutions that might better align with their specific survey needs.

Top 10 Zoho Survey alternatives

Vendors	Ratings*	Employee size**
Zoho Survey	4.5 out of 1,244 reviews	19,004
resonio by Clickworker	5.0 out of 2 reviews	996
AYTM (Ask Your Target Market)	4.7 out of 56 reviews	1
Delighted by Qualtrics	4.8 out of 160 reviews	30
Jotform	4.7 out of 3,944 reviews	669
Kantar Marketplace	4.4 out of reviews	34,183
Make Opinion	4 out of 20 reviews	28
quantilope	4.5 out of 2 reviews	200
SurveyMonkey	4.5 out of 28,555 reviews	1,409
SurveySparrow	4.4 out of 1,984 reviews	263
Voxco	4.3 out of 151 reviews	75

Note: With Zoho Survey and resonio by Clickworker (sponsored) at the top, we’ve alphabetically listed the vendors.

*Data used here was gathered from software review platforms

*Based on LinkedIn

Check out Zoho Survey alternatives deep dive for top providers such as Qualtrics and SurveyMonkey.

Feature comparison of top 10 Zoho Survey alternatives

Vendors	Crowdsource survey respondent size*	Segmentation possibilities/selection criteria	Data quality control	Customizable reports	Real-time results	Media file addition (i.e., audio, image, video)	Multi-channel survey distribution	Customer support	Multi-language surveys	Predictive analytics
Zoho Survey	Not mentioned	✅	✖	✅	✅	✅	✅	Email support	30+	with add-ons
resonio by Clickworker	6M+	✅	AI-powered bot & fraud detection	✅	✅	✅	✅	24/7 phone support	45	✅
AYTM (Ask Your Target Market)	100M+	✅	AI-powered bot & fraud detection	✅	✅	Video Image	✅	9-5 chat support	30+	✅
Delighted by Qualtrics	Not mentioned	✅	Automated response filtering	✅	✅	✖	✅	Email support	30+	✅
Jotform	✖	✅	✖	✅	✅	Photo Audio	✅	24/7 chat support**	Not mentioned	✖
Kantar Marketplace	80M+	Not mentioned	Not mentioned	✖	✖	✅	Not mentioned	24/7 support	Not mentioned	✅
Make Opinion	47M+	✅	Not mentioned	✅	✖	Image only	✅	24/7 support	Not mentioned	✅
quantilope	✖	✖	✖	✅	✅	✅	✅	Not mentioned	Not mentioned	✅
SurveyMonkey	175M+	✅	AI-powered bot & fraud detection	✅	✅	Photo Video	✅	24/7 phone support	15+	✖
SurveySparrow	✖	✅	✖	✅	✅	Photo Video	✅	24/7 phone support**	70+	with add-ons
Voxco	10M	✅	Duplication check	✅	✖	✅	✅	24/7 support	200+	✅

*Based on vendor claims.

**Jotform and SurveySparrow offer 24/7 support only for Enterprise subscriptions.

If interested, here are our data-driven lists of survey participant recruitment services and survey tools.

Zoho Survey evaluation

Zoho Survey, a comprehensive feedback management platform, was launched in 2013. It started as a simple survey builder and evolved over time. As of November 2023, Zoho Survey is serving more than 25,000 users across more than 50 countries, including over 4,000 enterprise users.

What is the difference between Zoho Survey and Zoho Forms?

Choosing between Zoho Survey and Zoho Forms depends on your specific needs. Zoho Survey is tailored for creating detailed surveys to gather feedback and analyze responses, offering advanced analytical tools ideal for market research or customer satisfaction surveys.

On the other hand, Zoho Forms is better suited for straightforward data collection tasks like event registration or lead generation, focusing more on efficient data gathering rather than in-depth analysis. Your choice should align with whether your primary goal is detailed survey analysis (Zoho Survey) or simple data collection and management (Zoho Forms).

Key features

Question types: Zoho survey builder features more than 25 question types ranging from star ratings to matrix choices.
Survey analytics: Offers enhanced analysis features, including a simulation count dropdown and customizable label options within the Customize popup.
Personalized emails: Users can set personalized email addresses for the reply-to field in trigger emails, streamlining communication.
Survey customization: The pre-populated feature includes multiple textboxes, contact information, and full name questions. This allows survey creators to customize each field’s pre-populated value, offering a more personalized survey experience to respondents.
Mobile app functionality: Their mobile app can be used to create surveys and survey responses.
Reporting: Zoho Survey offers trend reporting functions and users can easily get instant and custom reports.

Pros

Many users report that integration with third-party applications is simple and numerous alternatives are available.²
Users appreciate Zoho’s survey analytics function (see figure below).

This figure shows a user review on Zoho Survey.

Source: G2³

Users state that the predefined templates provided by Zoho makes the online survey creation process fast and easy (see figure below).

Source: G2⁴

Cons

Low-tier plans include a limited number of survey responses which would be problematic especially when large sample size or various numbers of surveys are required (see figure below).

Source: G2⁵

Some users state that the integration of AI-powered capabilities would provide a better user experience (see figure below).

Source: G2⁶

Some users state that the survey respondents’ pool could be more targeted (see figure below).

Source: G2⁷

Some features such as integration with Google Sheets to analyze data and email notifications are only available in Pro versions.⁸
Some users state that the tech support provided is not the best quality and the response time could be long.⁹¹⁰
Users complain about the pricing structure as there is no pricing plan for especially small businesses.¹¹
If you need customer service in a language other than English, a language barrier exists.¹²

Transparency statement:

AIMultiple serves numerous emerging tech companies, including resonio by Clickworker.

1. “Press Release National ACSI Q3 2023“. American Customer Satisfaction Index. November 7, 2023. Retrieved November 19,2023.
2. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
3. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
4. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
5. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
6. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
7. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
8. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
9. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
10. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
11. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
12. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.

Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

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Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
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Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
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Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.