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Survey&review analytics

In-Depth Guide to B2B Brand Research in 2024

In-Depth Guide to B2B Brand Research in 2024

The reliance of B2B buyers on third-party customer reviews, which are 1.4 times more impactful than supplier data, signals a vital change in purchasing patterns. This development highlights the need for comprehensive brand or market research focused on building trust and showcasing verified success through authentic customer experiences.

Feb 64 min read
Top 4 QuestionPro Alternatives in 2024 Based on 30k+ Reviews

Top 4 QuestionPro Alternatives in 2024 Based on 30k+ Reviews

As companies increasingly utilize survey tools for insights into reputation and customer feedback, choosing the right survey tool is crucial. QuestionPro is a notable option for creating and distributing surveys, as well as gathering customer feedback.

Feb 65 min read
In-Depth Guide into Ad Survey in 2024

In-Depth Guide into Ad Survey in 2024

Are you looking to evaluate the success of your advertising campaign? Understanding how your target audience perceives your ads is crucial for gauging their impact. Advertising effectiveness surveys are a vital tool for businesses aiming to measure this response.

Jan 145 min read
In-Depth Guide into UX Survey in 2024

In-Depth Guide into UX Survey in 2024

UX surveys are the most intuitive way to gather feedback from customers and understand how your brand, products, or services are seen by your target audience. Yet, few companies conduct user research surveys, as a study shows companies hear only from 4% of their dissatisfied customers.

Jan 155 min read
5 Best SurveySparrow Alternatives & Competitors in 2024

5 Best SurveySparrow Alternatives & Competitors in 2024

Figure 1. Popularity of SurveySparrow survey tool on Google search engine between 2021-2024 Online surveys are a crucial method for companies to gather customer feedback, influence product development, marketing strategies, and decision-making processes.

Jan 57 min read
Pharma Market Research: 10+ Trends & Real-Life Examples in '24

Pharma Market Research: 10+ Trends & Real-Life Examples in '24

The pharmaceutical industry is facing several challenges, especially after COVID-19 and the changes the pandemic has brought to the pharma market and the healthcare landscape (see figure below). One way to understand the market dynamics and evolving needs is to conduct market research with healthcare providers, patients, and employees.

Jan 24 min read
7 Best Online Survey Tools in 2024 Based on 30k+ Reviews

7 Best Online Survey Tools in 2024 Based on 30k+ Reviews

Figure 1. Popularity of online survey tools on Google in the last five years. It is not surprising that businesses rely on customer feedback to improve their products, services, and the level of customer satisfaction. Online surveys are a popular way to collect customer feedback because they are easy to create, distribute, and analyze.

Dec 299 min read
25+ Market Research Stats from Reputable Sources in 2024

25+ Market Research Stats from Reputable Sources in 2024

Venturing into the evolving sphere of market research, the article uncovers a range of key statistics that capture the sector’s state and trends in 2024. It’s a deep dive into how market dynamics are being reshaped, highlighting leading role of the U.S.

Dec 273 min read
Product Market Research: 8 Essential Steps & Real-Life Examples

Product Market Research: 8 Essential Steps & Real-Life Examples

~90% of companies state that they listen to the voice of their customers while developing new products. One of the efficient ways to hear from customers is to conduct market research. Product market research stands as a beacon, guiding businesses in creating products that resonate with their target customers.

Dec 274 min read
Healthcare Market Research: 10+ Trends & Real-Life Examples in '24

Healthcare Market Research: 10+ Trends & Real-Life Examples in '24

Figure 1. Popularity of the keyword “healthcare market research” on Google search engine between 2017-2023 Research shows that there are four major areas that patients care most about but are still dissatisfied with: Market research is crucial for healthcare companies to address consumer dissatisfaction in these areas.

Dec 276 min read