Survey&review analytics
Retail Market Research: Benefits, Trends & 5 Real-Life Examples
Figure 1. Popularity of retail market research on Google search engine in the US between 2016-2023 A recent McKinsey report highlights a dramatic shift in customer behavior, with 50% of customers changing their brand preferences in 2022, and 90% indicating they’ll continue to switch brands.
Top 5 Survey Analysis Tools & Software Evaluation: 30k+ reviews
Given that companies typically receive feedback from only 4% of their customers, conducting surveys becomes an essential strategy to capture a broader range of customer feedback and experiences. However, while many survey tools offer basic functionality, not all come equipped with comprehensive survey analytics features, often necessitating additional add-ons for deeper analysis.
B2B Satisfaction Survey: 10+ Best Practices & Real-Life Examples
Research shows that 95% of B2B companies use surveys to measure the voice of customers. Creating an effective B2B survey is vital for maintaining strong business relationships and continually improving your product or service. This article provides the best practices for measuring customer satisfaction for B2B companies and some real-life examples.
5 Google Survey Alternatives in 2024: Analysis of 30k+ Reviews
To effectively gauge customer opinions, refine marketing approaches, and innovate in product and service offerings, companies frequently turn to customer survey tools. Google Survey, introduced in 2012, was a significant asset for market research, but with its service ending in November 2022, businesses are seeking reliable substitutes.
Zoho Survey Evaluation & Top 10 Survey Tool Alternatives in '24
The American Customer Satisfaction Index stood at 75% in Q3 2023, marking a slight uptick from the previous year. Consistently surveying customers is the key to understanding customers’ level of satisfaction and a prominent player in the survey software field is Zoho Survey.
Top 7 Customer Survey Software in 2024 Based on +30K Reviews
According to research, ~75% of consumers believe that the quality of the customer experience plays a major role in their decision to buy. Companies must constantly track and adjust to changing customer needs to ensure they meet customer expectations.
Top 6 Market Research Software in 2024 Based on +250 Reviews
In today’s data-driven age, businesses need sharp insights to succeed. Market research tools are essential for decoding audience preferences and market trends. Companies use market research software to conduct market research surveys, collect feedback from users, and get insights to drive growth.
Top 4 Qualtrics Competitors & Alternatives in 2024
Online surveys are a go-to method for businesses to gather valuable feedback from customers, with ~90% of companies employing them for better insights. Among the survey tools used for data collection, Qualtrics Core XM is a popular choice, as the tool is claimed to be used by more than 13,000 companies.
Analysis of Top 5 Pollfish Alternatives & Competitors in 2024
Global market research size almost doubled in the last 10 years (see Figure above). Companies use various survey software to conduct market research and collect feedback. Without the right participants, companies could be reaching the wrong conclusions which could negatively impact the business.
Top 12 ChatGPT Survey Research Use Cases in 2024
ChatGPT generated gamified survey question