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Marketing

Transactional Email vs Marketing Email: Understanding the Differences

Transactional Email vs Marketing Email: Understanding the Differences

The primary goal of transactional email services is to provide necessary information related to a transaction or account, not promote a product or service.

Mar 155 min read
Comparing Antidetect Browsers: AdsPower vs. Multilogin in 2024

Comparing Antidetect Browsers: AdsPower vs. Multilogin in 2024

AdsPower and Multilogin stand out as the leading antidetect solutions available today. When browsing the internet, websites gather data about your device known as a browser fingerprint, a practice that persists even in incognito mode. Antidetect browsers enable users to operate multiple accounts in separate tabs, each with a distinct fingerprint.

Mar 14 min read
Business to Business (B2B) Marketing Agency Categorization in '24

Business to Business (B2B) Marketing Agency Categorization in '24

A marketing agency may enhance marketing efforts by offering fresh insights from a customer-centric perspective. This article seeks to categorize B2B marketing agencies based on their area of specialties, offering guidance to help you choose the best fit for your business.

Feb 237 min read
In-Depth Guide to B2B Brand Research in 2024

In-Depth Guide to B2B Brand Research in 2024

The reliance of B2B buyers on third-party customer reviews, which are 1.4 times more impactful than supplier data, signals a vital change in purchasing patterns. This development highlights the need for comprehensive brand or market research focused on building trust and showcasing verified success through authentic customer experiences.

Feb 64 min read
Pharma Market Research: 10+ Trends & Real-Life Examples in '24

Pharma Market Research: 10+ Trends & Real-Life Examples in '24

The pharmaceutical industry is facing several challenges, especially after COVID-19 and the changes the pandemic has brought to the pharma market and the healthcare landscape (see figure below). One way to understand the market dynamics and evolving needs is to conduct market research with healthcare providers, patients, and employees.

Jan 24 min read
25+ Market Research Stats from Reputable Sources in 2024

25+ Market Research Stats from Reputable Sources in 2024

Venturing into the evolving sphere of market research, the article uncovers a range of key statistics that capture the sector’s state and trends in 2024. It’s a deep dive into how market dynamics are being reshaped, highlighting leading role of the U.S.

Dec 273 min read
Product Market Research: 8 Essential Steps & Real-Life Examples

Product Market Research: 8 Essential Steps & Real-Life Examples

~90% of companies state that they listen to the voice of their customers while developing new products. One of the efficient ways to hear from customers is to conduct market research. Product market research stands as a beacon, guiding businesses in creating products that resonate with their target customers.

Dec 274 min read
Retail Market Research: Benefits, Trends & 5 Real-Life Examples

Retail Market Research: Benefits, Trends & 5 Real-Life Examples

Figure 1. Popularity of retail market research on Google search engine in the US between 2016-2023 A recent McKinsey report highlights a dramatic shift in customer behavior, with 50% of customers changing their brand preferences in 2022, and 90% indicating they’ll continue to switch brands.

Dec 275 min read
Top 6 Market Research Software in 2024

Top 6 Market Research Software in 2024

In today’s data-driven age, businesses need sharp insights to succeed. Market research tools are essential for decoding audience preferences and market trends. Companies use market research software to conduct market research surveys, collect feedback from users, and get insights to drive growth.

Jan 35 min read
Top 5 Tools for Customer Engagement Automation in 2024

Top 5 Tools for Customer Engagement Automation in 2024

The importance of effective customer engagement continues to rise (Figure 1). So, as customers demand more immediate and personalized engagement, companies should increase their efforts to meet their expectations. Implementing a customer engagement automation strategy is a way for companies to better attract, retain, and engage with their customers.

Feb 53 min read