Marketing
Top 10 Antidetect Browsers in 2024
Websites track users’ activities and behaviors as they navigate the site and collect information about their devices using web-tracking technologies such as browser fingerprinting and cookies to improve the browsing experience. However, this presents numerous challenges for users as well as IP blocking.
Top 6 Startup Marketing Tools in 2024
Despite the challenges posed by the pandemic, the global startup ecosystem continued to grow and thrive last year (see figure 1). With the intensifying competition among startups and accelerated digital transformation, it’s important for startups to adopt digital marketing strategies and tools to stand out and attract customers.
B2B Review Platforms in 2024: 5 Benefits & 7 Strategies
B2B marketing is a complex and multifaceted process. Forbes states that 57% of B2B buyers are now relying on online research rather than getting in touch with a sales person. As a way to use the power of digital transformation in marketing, review platforms are important in reaching potential clients and constructing brand awareness.
7 Industry Analyst Relations Best Practices in 2024
The number of tech solutions is increasing exponentially with each decade (see Figure 1). As a consequence, an average tech client is facing more difficulty in the buying process and the degree of regret after the purchases is increasing.
B2B Tech Marketing: Benefits, Strategies & Challenges [2024]
Effective marketing is a must for B2B tech businesses because your success not only depends on the quality of your products/services but also on how you promote them. However, many businesses are not aware of the impact of marketing for their success.
5 Challenges and 5 Strategies for B2B Product Marketing in 2024
According to Harvard Business Review, 75% of products launched end up in failure. For experts, the biggest reason is not to be prepared for product launching effectively. Preparation for launching a product is mostly having an effective product marketing strategy. There are some challenges in promoting products that require specific product marketing efforts.
5 Challenges & 10 Strategies in B2B Startup Marketing [2024]
According to the Bureau of Labor Statistics, 8 out of 10 startups fail in their first year. Although there are many reasons for startup failures, lack of marketing strategy and its execution is one of the main reasons for it.
Content Marketing Reporting: Benefits, Metrics & Steps in '24
Figure 1. The crucial steps in creating content marketing reporting More than 70% of B2B companies stated that content marketing becomes more important for their marketing initiatives. However, only 40% have a well-documented content marketing strategy.
Minimum Advertised Price (MAP): What It Is & How to Automate?
Businesses use various approaches to market their products, such as leveraging third-party institutions such as retailers or resellers. However, finding a channel partner who adheres to the manufacturer’s pricing policies, such as the minimum advertised price (MAP), is not easy. Third-party institutions enable brands or manufacturers to increase brand visibility, sales, and target audience growth.
Top 9 Content Marketing Challenges & Solutions in 2024
It is estimated that by 2026, the content marketing industry revenue will exceed $135 billion. However, ~35% of marketers state that they have difficulty in content marketing. Here we provide the challenges of content creation and offer solutions to develop strategies targeting overcoming the challenges and generating leads.