Survey&review analytics
B2B Marketing Survey: An In-Depth Guide in 2024
A recent survey on ~3,500 B2B decision-makers shows that more than 40% indicate e-commerce as the most potent sales route, followed by in-person and video content. Conducting surveys with B2B decision-makers and buyers is crucial to get such insights.
Top 8 Customer Feedback Tools in 2024: Analysis & Comparison
73% of customers say they consider the overall customer experience crucial while purchasing. Thus, gathering customer feedback is necessary for businesses that want to enhance their offerings and customer experience. However, gathering, examining, and acting on consumer feedback can be difficult, especially for businesses with a large customer base.
Customer Feedback Analysis Guide in 2024
Customer feedback analysis is critical for any company looking to improve its products, services, and customer experience. It is the practice of gathering, analyzing, and interpreting customer feedback better to understand their needs, preferences, and concerns.
Online Customer Service Survey: In-Depth Guide in 2024
Offering top-notch customer service is crucial for success in today’s strongly competitive business environment. Indeed, compared to 2019, companies put 19% more effort into improving their customer experience in 2022 (see Figure 1). Source: McKinsey Figure 1. Customer experience improvement is the priority of marketers in 2022.
11 Online Survey Challenges in 2024
Top 11 online survey challenges categorized into the participant, survey structure, and surveyor related.
Top 6 Online Survey Participant Recruitment Tools Analysis in 24′
Companies conduct online surveys to understand market trends, their target audience, or existing customers. However, finding the right participants is crucial in market research, as biased or unrepresentative data may lead to misleading results and misinformed business decisions. Companies get help from survey tools in recruiting participants for their research.
Top 9 Online Survey Use Cases in 2024
It is estimated that the size of the online survey market will reach ~$5 billion in 2026. Companies conduct online surveys to collect data from customers, employees, or the public to understand market trends. This can help organizations get insights regarding their brand reputation, employee satisfaction, or customer experience.
Fake Review Detection in 2024: How it works & 3 Case Studies
While shopping online, ~80% of customers read online reviews or comments on products and services before any purchase. However, some of these reviews can be fraudulent as promoting certain products or depreciating them and, as a result, misguide buyers. Indeed, 2.
7 Best Practices of Brand Awareness Survey in 2024
Figure 1. Interest in brand awareness on Google search engine in the last five years The popularity of “brand awareness” keyword searches on Google has almost tripled in recent years (Figure 1), and marketers state their utmost priority for the next year is to build brand awareness (Figure 2).
Top 12 Online Survey Best Practices in 2024
By some estimates, companies can only hear from 4% of their customers, making it challenging to answer and meet their needs. Thus, consistently conducting online surveys can help companies hear more from their customers and implement strategies that correspond to their needs and expectations.