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Sales

Generative AI for Sales in 2024

Generative AI for Sales in 2024

Sales involves extensive interactions and transactions, generating substantial amounts of data such as text from email threads, audio from phone calls, and video from face-to-face encounters. These unstructured data types, which constitute around 90% of the business data, are precisely what generative AI models are built to handle (see Figure 1).

Feb 54 min read
5 Easy Use Cases of Process Mining Salesforce in '24

5 Easy Use Cases of Process Mining Salesforce in '24

Salesforce is one of the leading CRM software and enterprise cloud systems helping businesses with account management, customer service and marketing. However, Salesforce poses certain challenges to sales and marketing teams, such as user adoption problems or management issues.

Apr 294 min read
18 Sales Processes to Automate with RPA in 2024

18 Sales Processes to Automate with RPA in 2024

McKinsey claims that ~30% of sales-related activities can be automated. There is potential for salespeople to focus more on value-driven tasks, while their mundane and time-consuming activities can be outsourced to robotic process automation (RPA) bots and digital workers.

Jan 116 min read
6 Ways to Enhance Sales & Marketing with Process Mining in '24

6 Ways to Enhance Sales & Marketing with Process Mining in '24

Sales process and marketing campaigns impact sales results. Yet, business leaders find it challenging to identify bottlenecks and optimize sales management processes and marketing strategies since these processes are dynamic, complex and impacted by external factors. Process mining can tackle this issue by visualizing the sales processes and comparing them with the defined targets.

Jan 44 min read
The Ultimate Guide to Customer Intelligence in 2024

The Ultimate Guide to Customer Intelligence in 2024

We are all customers of different services. Imagine you are facing a problem with a product/ service and want to talk to customer service. You explain the issue but they are reluctant to understand or help. You would probably lose trust in the company and stop interacting with the same brand.

Jan 35 min read
AI-powered CRM Systems in 2024: In-Depth Guide

AI-powered CRM Systems in 2024: In-Depth Guide

The rise of Artificial Intelligence (AI) pushed the boundaries of customer relations, providing companies rich source for analyzing and understanding customer data. However, However, according to the research by Freshworks, only 12% of CRM users actually use an AI-powered CRM tool in their processes.

Feb 56 min read
Top 5+ AI Avatar Generation Tools Based on 3,600 Reviews in 2024

Top 5+ AI Avatar Generation Tools Based on 3,600 Reviews in 2024

AI avatars, virtual 3D models that look like humans, have become more realistic with the rise of deep learning and availability of millions of hours of footage showing every detail of the human body and face.

Feb 168 min read
AI transforming B2B Sales: Trends & Applications in 2024

AI transforming B2B Sales: Trends & Applications in 2024

Artificial intelligence and machine learning technologies are transforming many businesses. B2B transactions is one of the major areas that AI and machine learning software companies are cooperating with enterprises.  However, it can be difficult for the companies to identify the right B2B sales domains to adopt AI capabilities.

Jan 114 min read
AI in Sales: 15 AI Sales Applications/ Use Cases in 2024

AI in Sales: 15 AI Sales Applications/ Use Cases in 2024

Sales is hard, especially in B2B. Conversion rates are low and the sales cycle is longer. Your customers do not just take out their credit cards to buy things. They need hand-holding and a lot of validation.

Apr 295 min read